SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my new podcast. ๐ ๐ ๐ I just released Episode 9, featuring my AMAZING friend Kate Ahl... ...and Episode 10, featuring Jessica Hurley! In Episode 9, meet Kate and learn how she manages her team, her views on "hire slow, fire fast," and the hard costs of leadership that sheโs gone through. As an agency owner -- especially one who has built a...
12 months agoย โขย 2 min read
SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my new podcast. ๐ ๐ ๐ Today, I released Episode 8, featuring Lauren "L2" Howard! In this episode, meet L2, the brilliant mind behind elletwo, a safe haven and platform for women to speak and teach their truth from their experiences in work, life, and health. Join in on the conversation as Lauren and I highlight and celebrate women's...
about 1 year agoย โขย 2 min read
SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my new podcast. ๐ ๐ ๐ Today, I released Episode 7, featuring Holly Haynes! Holly's not just an entrepreneur -- she's an industry expert with a 20-year business consulting background, including Fortune 500 companies. She is also the brains behind Crush the Rush Planner Company and hosts the top-rated Crush the Rush podcast, a podcast...
about 1 year agoย โขย 2 min read
SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my brand new podcast. ๐ ๐ ๐ Today, I released Episode 6, featuring my dear friend Nicole Culver. Nicole is the founder of Elevate, which empowers founders with the strategy, tools and mindset needed to have wildly profitable fun businesses so they can be cycle breakers. Elevated CEOs (or Elevate-ors) are guided through The 7 to 7 Formula,...
about 1 year agoย โขย 2 min read
SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my brand new podcast. ๐ ๐ ๐ Today, I released Episode 5, featuring my dear friend Heather Crabtree. TW: In this conversation, Heather and I discuss the death of Heather's child, and the journey of grief that she's navigating. If this is a sensitive topic for you, you may wish to skip this episode. Heather Crabtree is a visionary business...
about 1 year agoย โขย 2 min read
SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my brand new podcast. ๐ ๐ ๐ Today, I released Episode 4, featuring my dear friend Dana Bowling. In this episode, Dana brings us along on her journey of becoming a casting director in Hollywood and the pivots she made that propelled her toward her purpose! Dana also shares how she discovered her love for podcasting even as a little child...
about 1 year agoย โขย 2 min read
SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! It's been a while since I last checked in but that's because I've had my head down...working on a dream. Thank you to all who have supported me through various stages of my business -- including some euphoric highs and some challenging lows -- and who have sent me messages of support as I shared some sneak peeks of what I'm announcing today. Hard Costs โ my brand new podcast โ is now LIVE! In Hard Costs, we take a deep dive into the...
about 1 year agoย โขย 1 min read
Hi Reader! Here's the thing...when you work in marketing (and particularly in marketing operations), you see the world through an OMG this could be so much more efficient and effective prism. I walk into the grocery store and I see obvious opportunities for upsells. I visit my nail salon and I see obvious ways for expanding the average order value. I go to a parent-teacher conference at my kids' school and I see obvious ways for making the communication systems easier on everyone...
over 1 year agoย โขย 2 min read
Hi Reader! If you follow me on social media, you already know that I'm a HUGE Taylor Swift fan. I had the pleasure of going to her Eras Tour concert in Tampa in April with my daughters and I'm still picking glitter out of my hair. #worthit There have been a lot of hot (and some lukewarm) takes about her marketing mastery, and how smart she is at engaging her audience, teasing what's ahead and then delivering in a big way. Here's my take: other than performing in a sold-out stadium tour,...
over 1 year agoย โขย 1 min read