Hi Reader!

If you follow me on social media, you already know that I'm a HUGE Taylor Swift fan. I had the pleasure of going to her Eras Tour concert in Tampa in April with my daughters and I'm still picking glitter out of my hair.

#worthit

There have been a lot of hot (and some lukewarm) takes about her marketing mastery, and how smart she is at engaging her audience, teasing what's ahead and then delivering in a big way.

Here's my take: other than performing in a sold-out stadium tour, there's not much that Taylor does that you can't do it in your own marketing -- even if you have a "small" audience. And I share some examples in an episode of the Rising Tide Talents Show:

News you can use…

• ​Vice Media has filed for bankruptcy, and MTV News is now shut down. I'm watching these stories with a lot of interest for the future of media and content platforms.
• I'm fascinated by how TikTok creators are using such a modern platform to promote old-school hobbies, jobs and activities...like going to the library.
• Could this be the next space race? The battle to get your brand attached to an out-of-this-world trip?

*Plugs and PSAs...

• I am SO excited about the 3-day event that Tasha Booth is hosting, called The Leadership Trifecta. During this FREE virtual event (just one hour a day PLUS a bonus session on Day 3), you'll take a deep dive into the roles of leading YOURSELF, leading your COMPANY and leading your TEAM. You can sign up here!
• Last week, I held an in-person strategic planning retreat with Nicole Culver and her family. Nicole is the founder and CEO of The 7 to 7 Formula, which is an incredible program that guides entrepreneurs and experts to evergreen weekly sales in just 7 hours a week. Nicole is also a longtime friend and colleague, and helping her map out her plans for The 7 to 7 was such an honor.
  • If you are interested in working with me on a VIP strategy session, I have a limited number of spaces for in-person and virtual sessions for the rest of 2023. Reply to this email or head to katywidrick.com to learn more!

*note: plugs and PSAs may include my own products or products/projects from my clients!

To close this week...

I would love to know what you're working on this summer. What are you excited about?

For me, it's my family's annual trip to Maine, where we'll spend two days hiking, boating, napping (and yes, some working as well!!) -- and spending time with family, which always fills my cup.

Reply and let me know what's on your itinerary.

--Katy