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Sales Funnel Fixer for Visionary CEOsโฃ

Katy Widrick

Fractional CMO helping 7-figure founders recover lost sales through simple funnel fixes. Host of the Hard Costs podcast.

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[NEW EPISODES!] From diet culture to authentic healing: Megan Hansenโ€™s Metabolism Makeover

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! Before I share my newest podcast episode, I want to invite you to check out two amazing events that I can PERSONALLY vouch for as highly valuable, and worth your consideration... 1) My friend Natalie Gingrich -- founder of The Ops Authority -- is hosting a FREE "Test Drive the DOO" event on November 7. If you are a service professional ready to up-level your career and discover how becoming a DOO (Director of Operations) can change...

6 months agoย โ€ขย 3 min read

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my new podcast. ๐ŸŽ‰ ๐ŸŽ‰ ๐ŸŽ‰ I just released Episode 9, featuring my AMAZING friend Kate Ahl... ...and Episode 10, featuring Jessica Hurley! In Episode 9, meet Kate and learn how she manages her team, her views on "hire slow, fire fast," and the hard costs of leadership that sheโ€™s gone through. As an agency owner -- especially one who has built a...

6 months agoย โ€ขย 2 min read

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my new podcast. ๐ŸŽ‰ ๐ŸŽ‰ ๐ŸŽ‰ Today, I released Episode 8, featuring Lauren "L2" Howard! In this episode, meet L2, the brilliant mind behind elletwo, a safe haven and platform for women to speak and teach their truth from their experiences in work, life, and health. Join in on the conversation as Lauren and I highlight and celebrate women's...

7 months agoย โ€ขย 2 min read

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my new podcast. ๐ŸŽ‰ ๐ŸŽ‰ ๐ŸŽ‰ Today, I released Episode 7, featuring Holly Haynes! Holly's not just an entrepreneur -- she's an industry expert with a 20-year business consulting background, including Fortune 500 companies. She is also the brains behind Crush the Rush Planner Company and hosts the top-rated Crush the Rush podcast, a podcast...

7 months agoย โ€ขย 2 min read

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my brand new podcast. ๐ŸŽ‰ ๐ŸŽ‰ ๐ŸŽ‰ Today, I released Episode 6, featuring my dear friend Nicole Culver. Nicole is the founder of Elevate, which empowers founders with the strategy, tools and mindset needed to have wildly profitable fun businesses so they can be cycle breakers. Elevated CEOs (or Elevate-ors) are guided through The 7 to 7 Formula,...

7 months agoย โ€ขย 2 min read

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my brand new podcast. ๐ŸŽ‰ ๐ŸŽ‰ ๐ŸŽ‰ Today, I released Episode 5, featuring my dear friend Heather Crabtree. TW: In this conversation, Heather and I discuss the death of Heather's child, and the journey of grief that she's navigating. If this is a sensitive topic for you, you may wish to skip this episode. Heather Crabtree is a visionary business...

7 months agoย โ€ขย 2 min read

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! I am so thankful for everyone who has listened to, subscribed to, rated or reviewed Hard Costs, my brand new podcast. ๐ŸŽ‰ ๐ŸŽ‰ ๐ŸŽ‰ Today, I released Episode 4, featuring my dear friend Dana Bowling. In this episode, Dana brings us along on her journey of becoming a casting director in Hollywood and the pivots she made that propelled her toward her purpose! Dana also shares how she discovered her love for podcasting even as a little child...

8 months agoย โ€ขย 2 min read

SPEAKING PODCAST FRACTIONAL CMO WORK YOUTUBE Hello, friend! It's been a while since I last checked in but that's because I've had my head down...working on a dream. Thank you to all who have supported me through various stages of my business -- including some euphoric highs and some challenging lows -- and who have sent me messages of support as I shared some sneak peeks of what I'm announcing today. Hard Costs โ€” my brand new podcast โ€” is now LIVE! In Hard Costs, we take a deep dive into the...

8 months agoย โ€ขย 1 min read

Hi Reader! Here's the thing...when you work in marketing (and particularly in marketing operations), you see the world through an OMG this could be so much more efficient and effective prism. I walk into the grocery store and I see obvious opportunities for upsells. I visit my nail salon and I see obvious ways for expanding the average order value. I go to a parent-teacher conference at my kids' school and I see obvious ways for making the communication systems easier on everyone...

11 months agoย โ€ขย 2 min read

Hi Reader! If you follow me on social media, you already know that I'm a HUGE Taylor Swift fan. I had the pleasure of going to her Eras Tour concert in Tampa in April with my daughters and I'm still picking glitter out of my hair. #worthit There have been a lot of hot (and some lukewarm) takes about her marketing mastery, and how smart she is at engaging her audience, teasing what's ahead and then delivering in a big way. Here's my take: other than performing in a sold-out stadium tour,...

11 months agoย โ€ขย 1 min read
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